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Wix Review: Price, Features and Score

Wix: Drag-and-drop website builder with free plan, store, blog and email. Free plan; paid from $17 a month (billed yearly), on web. We did not test it; the facts come from its own pages.

Prices and data checked October 14, 2026 · Author Score computed by a published formula, not paid for

Wix on the BookBird Author Score

Author Score · author website builders · #1 of 8 ·

Best for: Authors who want author templates and a free starter site

BookBird Author Score9.7/10 #1 of 8 author website builders. Worked out from Wix’s own pages, its price and US searches for its name, not typed in. Author jobs50 pts50/50Each of the 7 author jobs on the author website builders list is worth an equal share of 50 points, and counts only when Wix’s own pages confirm it. 7 of 7 confirmed = 50 points. A job the vendor does not mention earns nothing.Cost25 pts25/25A free plan, or a platform that takes no upfront fee, earns all 25 points.Adoption25 pts21.6/25Searches, 20 points: 673,000 a month for “wix”, against Squarespace, the most searched in this category (673,000), on a log scale = 20. Trend, 5 points: down 18% (last three months against the first three of the year) = 1.6; a fall of half or more earns 0, no change 2.5, a rise of half or more 5. 96.6 of 100 points= 9.7 out of 10 The full method, with every product’s points →

Author jobs, from Wix’s own pages

  • Yes: Book pages with store links
  • Yes: Templates made for authors
  • Yes: Newsletter sign-up
  • Yes: Your own domain
  • Yes: Blog or news page
  • Yes: Sell books from the site
  • Yes: Search settings you control

Wix pricing

Free plan + paid plans. There is a free plan. Plans, in US dollars:

  • Free (Wix-branded site on a username.wixsite.com address; connecting your own domain needs a Premium plan)
  • Light (annual): $17 a month (billed annually; per month, yearly subscription paid in full; cheapest plan with a custom domain; free domain voucher for 1 year; 2 GB storage; no payments listed)
  • Core (annual): $29 a month (billed annually; per month, yearly subscription; accept payments, basic eCommerce; 50 GB storage)
  • Business (annual): $39 a month (billed annually; per month, yearly subscription; standard eCommerce; 100 GB storage)
  • Business Elite (annual): $159 a month (billed annually; per month, yearly subscription; advanced eCommerce; unlimited storage)

Prices read from the rendered pricing page (the server HTML carries placeholder figures such as $17.77). The page says displayed prices are for yearly subscriptions paid in full, excludes taxes, that other periods exist, and that an offer was 'valid until Thursday' for the initial yearly term, so these may be promotional first-term prices. Monthly-billing prices are not displayed. No trial; a 14-day money-back guarantee on the first Premium upgrade. The free domain voucher is for a new domain bought from Wix, redeemable within 60 days.

What Wix offers

  • Free plan with drag-and-drop editor and thousands of templates
  • Templates labelled for authors and writers, such as Writer, Author (Dreamy) and Writer (Creative)
  • Author guide describes a books page with covers, blurbs and Amazon or Barnes & Noble links
  • Wix eCommerce sells physical and digital books from Core upward
  • Built-in email marketing and blog
  • Editable title tags and meta descriptions per page; automatic sitemap
  • Free domain voucher for one year on yearly Premium plans
  • 14-day money-back guarantee on the first Premium upgrade

Runs on: web. Launched: 2006.

Wix alternatives

SoftwareScorePrice fromBest for
WordPress.com8.2Free plan; paid from $48 a yearAuthors who blog or send posts as a newsletter on WordPress
BookBub Author Websites8.1Free plan; paid from $7.99 a month (billed yearly)Authors wanting a free author site with built-in email sign-ups
HostingAuthors7.5Free plan; paid from $90 a yearAuthors who want a free, permanent page for one book and room to grow into an author hub
Tertulia author websites7.5$7.99 a month (billed yearly)Authors selling ebooks and audiobooks direct without per-sale fees
Weblium7.4$132 a yearAuthors on a budget who want an e-book store template

Compare: All author website builders · All software for authors

How the score is computed: the formula, step by step.